The Emergency That Changed Wild Heaven Craft Beers Forever

Good Beer Hunting

I'm sitting in a fancy cocktail bar, having a couple drinks before watching Jeezy celebrate the 10th anniversary of Let’s Get It: Thug Motivation 101 at the Fox Theatre in Atlanta, when I realize the power of Emergency Drinking Beer.

“Watch this,” he says, with a goofy twinkle in his eye. He’s happy because he’s on his Beta Band shit, gesturing down the length of the bar and leaning in to tell my wife and I conspiratorially, “I’m gonna sell a bunch of this now that you got one.”

Read the article